Reds and bwin join forces
bwin, Europe’s leading sports book, today announced a new agreement with Manchester United to become the club’s official online gaming and betting partner.
The partnership was launched at Old Trafford with United manager Sir Alex Ferguson, along with Rio Ferdinand, Nemanja Vidic and Wayne Rooney.
The initial three-year deal will increase the profile of bwin in the UK and many other countries, reinforcing its position as Europe’s leading sports betting brand in football. The sponsorship package positions bwin at the centre of promotional activities for the world’s most popular football club and includes the integration of bwin into United’s website, the creation of co-branded social gaming products, matchday perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.
To celebrate the coming together of United and Europe’s leading sports book, bwin is offering fans the chance to win two season tickets to see all of Reds’ 19 Barclays Premier League home games as United go in search of an unparalleled twentieth league title. Runners-up prizes also include 20 signed shirts and 20 free £100 bets. To take part, all fans need to do is place £5 on any Manchester United related bet from a new or existing bwin.com account. Full details can be found at bwin.com/manutd and further updates on Twitter using the hashtag #backmanutd.
Welcoming the deal, Norbert Teufelberger, Co-CEO of bwin’s parent company bwin.party, said: “Manchester United is one of the biggest names in world sport with a global fan base running into hundreds of millions. We share a passion for football that has always been at the heart of our long-term brand development strategy.
“As Europe’s leading online sports betting operator, football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of €261m in 2011. As well as supporting our real money gaming business, the agreement complements our recent move into social gaming. United has 569 million followers outside of Europe, providing us with a great opportunity to offer jointly designed and innovative products in countries that do not yet allow real money online sports betting.”
Manchester United’s Commercial Director, Richard Arnold added: “bwin has an established and reputable reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 76,000 football fans who visit Old Trafford for every game, but also our huge global audience.
“Like Manchester United, bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with bwin and we are looking forward to a successful partnership.”